(After sixty seconds, users must click Keep Watching to continue.) 60-second preview length, up to 60-minutes max length.What are the best video settings for Instagram feed video posts? This is also true for Instagram Reels that you publish to the main feed. You do not want to do a full vertical 9:16 video in the Instagram feed because the app will crop it to 4:5 to display. If you are posting a video to your feed, you’ll definitely want to use a traditional 16:9, 1:1, or 4:5 aspect ratio. (Keep in mind that Instagram will still compress your content.) Now in the world of 4K smartphones, your square canvas is better equipped to handle 1080×1080 pixels in the feed. These posts can be photos or videos and will be displayed in the primary Instagram feed.īack when Instagram was all squares with a 1:1 aspect ratio, you’d want to create content that was 640×640. in the Instagram world, back in the days when it was a photo app. Instagram will compress on their end, so it’s best to make sure you compress and your files as much as you can and stick to the golden aspect ratios. With the proper settings, a 16:9 video that is 1152×648 can look even better than a 16:9 uncompressed 1920×1080 video. The aspect ratio is more important than the frame size. Now I should let you know that Instagram does allow for a variety of different aspect ratios when posting in the app, but when it comes to working with videos and running ad campaigns, there are four main aspect ratios that every agency and client will require.
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